What are the benefits the course recieves from installing and offering the Charitee Program to their golfers?
Without any cost, risk, downside or commitment required from the course.....
1. The Charitee Golf Program will create an additional $150-$1500 in new merchandise sales each month.
- Each month, depending on the volume of ticket sales, there will be anywhere from $100 to $1000 in pro shop merchandise gift certificates awarded to golfers whose shot came to rest within the flagstick. Golfers who win a $20 merchandise GC usually use it to make a $35-$50 purchase. As a results, each month the Charitee Golf Program will be responsible for creating anywhere from $150-$1500 in new pro shop merchandise purchases.
- If you don't have the Charitee System, you are not taking advantage of cost and risk free tool that will drive merchandise sales. The golf business has too many challenges to leave free money on the table.
2. The Charitee Program raises funds for the course's designated charity or youth golf program.
- If a course decides to offer the program under the "Charitee" brand, each time there is a winning Hole-in-One, the course's youth golf efforts or designated charity receives $500. In months when there isn't a winning Hole-in-One, the course's youth golf efforts or designated charity receives 7% of Charitee ticket sales which generally equates to about 25% of on course operating profit and this does not take into account repayment of the initial investment required to place a unit on a course.
- Charitee Golf LLC is a for profit company. It is up to the course if they want to offer the program with or without the charitable element included. If the course chooses to offer the program but without the charitable element, we will work with them to mutually agree on the best way to rebrand and rename the program at their facility. If the course decides to offer the program under the brand "Charitee", we ensure that at a minimum, if there are no winning Hole-in-Ones in a month, 7% of ticket sales goes to the course's designated charity or youth golf program. We believe that designating a portion of the revenue to the course's designated charity or youth golf program provides golfers another reason to make the voluntary $3 purchase to enter the contest and adds another benefit to the course.
3. The Charitee Program will increase the number of golfers who stay after their round in your bar or restaurant.
- At non private country clubs, courses are lucky if 16% of golfers stay after their round and make a F&B purchase. As golfers who enter the Charitee Challenge get their first post round drink free (The drink is limited to domestic draft beer, fountain soda and coffee), it will increase the percentage of golfers who stay after their round in your bar and/ restaurant.
- Charitee Golf pays the course's cost for every post round drink that is redeemed.
- Obviously by increasing the percentage of golfers who stay after their round in your bar or restaurant, there is a great potential for increased post round F&B sales. Even more important is that getting golfers to stay after their round is the best time for your staff and other golfers to connect with each other. In general, before a round, golfers are in a hurry to check in, hit some balls and putt. When they are on your course, they only interacting with their group. Creating an atmosphere where more golfers stay after their round socially is the best time for your golfers to get to know your staff and other golfers. Golfer's like to frequent courses where they know and like the staff and other golfers.
- Also, even though Charitee pays the cost of this drink, golfers view this added benefit and value as an extra perk offered by your course.
- Every daily fee operator knows that golfers have many choices where to play their rounds. The golf business is too challenging to ignore a tool that can deliver any additional value to the golfer without any cost, risk or downside.
4. Most importantly, golfers like the Charitee Program.
- Without any cost or downside, The Charitee Program will add a little unique excitement and value to their experience at your course. We didn't invent Hole-in-One contests or proximity contests on par 3 holes. They have been around for decades because they add excitement and value to the golfer. All we did was create a way that a course, without any cost, risk or downside could offer that extra value to every golfer, every round instead of just at outings and events due to the need of a human monitor.
If you want to learn more about the Charitee Program and to understand if it is a good fit for your course, contact Mike Burkons at 216.832.6771 or email him at Mburkons@chariteegolf.net.